Contact: Josh Shama Double R Productions Phone: 202.797.7777 Fax: 202.797.7771 E-mail: Josh@doublerproductions.com Web: www.doublerproductions.com

SISTER BY SISTER, DOUBLE R PRODUCTIONS HELPS DISCOVER CAUSES OF BREAST CANCER

	Rosemary talks with participants of the Sister Study.

For Immediate Release
January 18, 2005
Washington, DC

Double R Productions recently announced, "That's a wrap!" in creating a recruitment video for The Sister Study, titled Sister By Sister: Discovering The Causes of Breast Cancer. The Sister Study is a ten-year national study of women whose sisters have had breast cancer. NIH/NIEHS (National Institute of Environmental Health Sciences through the National Institutes of Health) is attempting to learn more about the environmental and genetic causes of breast cancer.

Double R traveled to Durham, North Carolina, interviewing close to a dozen women and their sisters. Double R's President, Rosemary Reed, produced the project while videographer, Gonzalo Accame of Visual Edge TV along with sound recordist, Tom Everly, recorded the interviews and collected excellent footage for the video.

"Being a breast cancer survivor myself, working on this piece was very rewarding. I hope we can discover what's really causing breast cancer, not just for me but for the thousands who are diagnosed each year," said Reed.

Double R's production assistant, Cheryl Ryan, coordinated the details on the road, while production manager, Josh Shama organized the scheduling and crew agenda. AVID editor, Michael Gionis, creatively put together the final piece, with exciting visuals and colorful logos, designed by graphic artist Tom Schmidt. Double R's interns Nicole Zwick, Colette Baldwin and Andrea Seeley also assisted with this project.

Women between the ages of 35 and 74, taking part in this study, come from different generations and from various religious, racial, ethnic, and income groups. The study is being led by CODA, Inc., a professional service firm specializing in survey research, epidemiologic research, and evaluation studies. This breast cancer study is one of the first long-term studies to research how women's genes and environmental exposures influence the risk of breast cancer.

Double R Productions is a full service film, television and media production company in Washington, DC. Projects include commercials, public service announcements, original programming, video news releases, non-broadcast productions for corporate/non-profit organizations and government agencies.

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